How can you:

- quickly benchmark website’s SEO?
- estimate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert tips to track search engine optimization progress quickly.

For a Internet marketer, data is the single most effective tool. Three reasons why:

1. Data defines you as an SEO.
If you don’t work hard with information, neither customers nor the industry will take you seriously.

2. Data says you how well you are doing.
I am all about customer feedback but 1st thing you got to do is root through your own data to get your SEO strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a client make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? Nope. Your boss wants reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily using SEO software. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting framework for your business.

I am all for automation in my business because the amount of websites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO Reporting tools out there, you can keep track of your search engine optimization progress fast and easy, just like thousands of search engine optimization professionals do around the world.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are SEO software reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you are interested what sorts of metrics are important in SEO reporting, I’ve pinpointed three:

1. Keyword metrics:
- keyword rankings in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of customer inbound links
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page SEO metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure audit data

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